#About us website examples how to
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#About us website examples free

He graduated from Stanford University with a BS in Management Science & Engineering. Prior to founding Instagram, Kevin was part of the startup Odeo, which later became Twitter, and spent two years at Google working on products like Gmail and Google Reader. With Kevin’s focus on simplicity and inspiring creativity through solving problems with thoughtful product design, Instagram became the home for innovation on visual storytelling launching dozens of products including Stories and IGTV. Kevin Systrom ( co-founded Instagram and served as CEO for 8 years before leaving the company in September 2018 to pursue his next passion project. Adam holds a BA from the Gallatin School of Interdisciplinary Study at NYU where he studied Information Design and Media.īorn and raised in New York, he now lives in San Francisco with his wife and two sons. He began his career founding a design consultancy in 2003 with offices in New York and San Francisco that focused on graphic, interaction and exhibition design.

Prior to Facebook, Adam worked at TokBox as the company’s first designer. He was Head of News Feed prior to joining Instagram where he oversaw product before managing the entire organization. He was design director for Facebook's mobile apps and then moved into product management where he led the News Feed product and engineering teams for many years. A designer at heart, Adam is known for balancing sharp design thinking with thoughtful product strategy to create experiences that bring people together and encourage authentic communication.Īdam has been at Facebook for more than ten years.

#About us website examples free

And if you need help on your own page, feel free to check out our content creation services.Adam Mosseri ( is the Head of Instagram where he oversees all functions of the business including engineering, product and operations. Perhaps not quite as amazing or inspiring as the below examples, but we think we’re at least a bit closer to achieving the standard the below companies have. Inspired by the great examples on this list, we recently reworked our own About Us page. But, you should at least be aware of what makes a page successful and why. And for some industries it is harder than others. It’s extremely difficult to create a page that hits all of these marks.

#About us website examples how to

This can be with an actual button, or by providing your contact information so they know how to get in touch.

#About us website examples full

Tell a Great Story – Telling a great story with words, video production, or even a timeline helps evoke an emotional response in the customer, which is proven to increase their intent to buy.īuild Trust Through Photos – Showing photos of the founders or team members helps convey that the company is full of real, relatable people that you can trust with your business.Ĭlear Value Proposition – Providing a simple, clear value proposition is the easiest way to get a user’s attention.Įstablish Credibility – To appear credible in the eyes of your customers, you can show off reviews, testimonials, or if you are a web design site, showcase your skills on the page itself.Ĭlear Call-to-Action – Always tell the customer what to do next. In addition, we also put together an infographic that breaks down the science behind a great About Us page. Each have features you can learn and modify for your own site. We have taken a look at 50 different pages that excel. So how do the best companies do it right?

While creating an innovative page is hard work and can be time consuming, it can build the trust and respect of a potential customer, thus tipping the scale greatly tipped in your favor. (And as Blue Acorn’s study proves, it’s also an opportunity for a sale.)Īlthough everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. Your company’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email. Trust and respect are things that have to be earned. Earn the awareness, respect, and trust of those who might buy”. Rand Fishkin once tweeted, “Best way to sell something-don’t sell anything. These statistics considered – are you paying enough attention to your About Us page? And, according to a study by KoMarketing, 52% of users report that the About Us page is the first thing they want to see when they visit a website. Customers who view your About Us page will spend 22.5% more than those that don’t.